Appreciative greetings with a glowing Christmas card
The VW Amarok – a pick-up from the premium commercial vehicle segment – can withstand wind, weather and masses of snow. The accompanying Christmas card with light-in-print technology from Audio Logo, which was produced for Porsche Austria (VW wholesale in Austria), is just as robust.
The folding card in DIN A5 format has a circled light switch which lights up the headlights of the VW Amarok, simply by pressing the button. The inside of the card is intentionally left blank for personally written messages. A symbiosis of professional design and personal fingerprint, so to speak.
A total of 1,700 pieces of this Christmas mailing were produced, which were distributed among 24 dealerships and thus printed with 24 different sender addresses. After completing the personal lettering, the appreciative Christmas and New Year greetings set off on the postal journey until they finally reached their destination – selected customers – and ensured not only shining headlights but also shining eyes.
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