This is How Enjoyment Sounds
Seduction has many faces. Sometimes it’s a certain sight, sometimes it’s just a name or a melody, and then there is simply desire. The king among the soft cheeses, Géramont, soundly demonstrates that this profit calculation works. In close cooperation with the Agency Printline GmbH, we created a shelf talker that lets the famous Géramont jingle “C’est bon, c’est bon!” sound charming. As you walk past the cheese rack, the customer hears a longing for France, the shopping stress disappears for a short moment and the well-known melody creates a cinematic moment of enjoyment. This is how point of sale advertising should work, something which really makes your mouth water!
This compact shelf talker is simply attached under the product and activates the jingle by movement. The sound quality is guaranteed by the use of a high quality dynamic loudspeaker and creates a sonic surprise. The carton housing of the shelf talker is designed and printed in the Géramont style. As a “cheese boombox”, this sound-in-print product creates a multisensory brand experience. A piece of French savoir-vivre…
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