Brand new in Audio Logo’s portfolio: the Pageturning® Videobook

Exclusive premiere for Vaillant

Behind many of Audio Logo’s developments is Tim Sedlatschek, who is continually rethinking the existing portfolio of Video, Light and Sound in Print. At the transition point between Electronics in Print and Printed Electronics, Audio Logo manufactures customized print solutions that generate a high level of brand awareness among the target group. The latest development now literally opens a new chapter in electronic print finishing: the Pageturning® Videobook. A conversation with Tim Sedlatschek, Head of Development at Audio Logo, and the responsible team from dialog one Direkt Marketing, Norbert Lustig, (management) and Peter Schöffel, (independent producer), with whom the first Pageturning® book was created for the joint customer Vaillant.

How did the idea for the new page-turning book come about?

Tim Sedlatschek (TS): With video-in-print, we have been offering moving image content in print products for a long time. Our customers and their target groups are very fascinated by this. And the effect of a film or clip embedded in print is really outstanding. So we asked ourselves what would actually happen if there were several films in one product. What if the moving image content was set in motion by the viewer not just pressing a button, but turning a page?

… Is that how the page-turning book came about?

TS: Yes, the name gives it away. It’s a video book with several pages and an integrated, central screen. When you turn the page, a film starts on the page, page after page, to match the reading content.

The premiere was made by the customer Vaillant. What was the brief?

Peter Schöffel (PS): As the accompanying agency, the project was in our hands. The starting point is that Vaillant’s product portfolio in the field of heat pumps is very extensive. The book was produced to document this and, above all, to inform partners (installers) about it. In addition, it is intended to serve as sales documentation for the partners in their discussions with potential end customers. Our challenge was to package the complex content in short, crisp explanatory videos and to realize the idea we had in mind. But for Audio Logo, with 7 pages/videos, it was also a technically very challenging project …

TS: … That’s right! (laughs) We finally developed a page-turning book in DIN-A4 format, equipped with a 7.0″ HD IPS screen. When each of the 7 individual pages inside the book is turned, a matching film starts via magnet activation. The volume can be individually adjusted via a wheel on the side. The book itself was packaged in a matching slipcase that presents it in a particularly high-quality way.

What do you, Mr. Schöffel, as an agency partner, particularly like about it?

PS: The combination of multimedia and book form – this guarantees the attention of the target group and their appreciation. The short, catchy explanatory videos successfully communicate an overall very comprehensive content to the target group.

How open was the customer Vaillant to such a technical innovation?

PS: Our customer Vaillant Switzerland is always very open to new, unconventional solutions. In this case, too, Vaillant worked with us enthusiastically from the start on the implementation of the content. With Audio Logo, we had the perfect partner at our side. The result is sensational! Both our client and their partners are thrilled. The application in the consulting of end customers also works out excellently.

TS: We are especially pleased about that. With every development, we pay special attention to ensuring that the end product is absolutely radiant in the hand of the recipient. The Pageturning® Videobook has what it takes to become a bestseller!

How large is the print run, and how is the book distributed?

PS: The print run is in the high triple digits. Of course, there are German and French books. They are distributed in personal appointments by Vaillant’s trained sales representatives. An eye-catching advance mailing has ensured the necessary curiosity and attention here in advance.

Breaking new ground is a challenge, and so is coordinating across distance. How did the collaboration with Audio Logo work out?

PS: Despite the physical distance – we are located near Vienna – the handling was perfect. The most important conceptual and technical details were clarified in advance in a personal meeting at our agency, after which a competent contact person was always available from Audio Logo throughout the entire process. And in the end, the optimal timing could still be maintained through very great personal commitment.