Set the stage for your point of sale!

How to entice customers to make an impulse purchase with sound, light and video

Did you know that 68% of all purchasing decisions are made spontaneously? And that as many as 70% of decisions for a particular brand are made while in the store? A full 95% of customers are also open to spontaneous purchases, and only 5% remain loyal to their familiar or already used brand. These findings, which come from an expert study of 2010 (“Shopper Marketing”, Kogan Page; 2010), are the gateway to your future more than successful POS marketing!

“In every crisis lies an opportunity”, is a currently often used statement. And so you can take advantage of the standstill that prevails almost everywhere in the world due to the Corona pandemic: Initiate everything it takes to create experiences at the point of sale in the future that will be remembered by potential buyers. How do you do that? The best way is with multisensory technology – because it’s not just our eyes that react to stimuli, but our ears as well. What’s more, skillful staging with multiple visual stimuli puts your product in the spotlight even more.

Battery-powered sound products for use at the point of sale

People need attention; this creates feelings of notice and appreciation. A shelf stopper with sound, for example, picks up on precisely this idea and ensures that the potential buyer feels personally addressed. The smart ear catcher, for example, comes with a button to play the sound, i.e. a haptic experience is even integrated.

On the other hand, shelf stoppers with sound that are triggered by a motion detector provide an extraordinary surprise effect. Here is a selection of our successful projects: Chio Chips, Harry’s Sandwich, Géramont and Puddi’s Pudding.

The floor display from BECK’S with integrated sound module and a sound shelf stopper for Coca Cola are also particularly special.

Shelf stoppers with light elements

A blink here, a twinkle there: shelf stoppers with light modules make your product shine at the POS and direct the potential buyer’s gaze in the right direction. We have already successfully implemented the battery- or USB-powered LED modules in projects for Sparkasse and Fortuna Cigarettes. Especially light modules control the buyer’s attention very well and have the highest return of investment.

100% advertising effectiveness through video displays at the point of sale.

In times when advertising must always represent an optimum, there is no way around the moving image. A video cleverly combines all the stimuli that have a particularly good effect on human perception. As a video display with automatic playback or as a touchscreen for the perfect customer experience – Hans Grohe, AEG and Ströer successfully demonstrate this.

For the topic “Climate Change / Greta Thunberg”, we at Audio Logo also implemented a small self-marketing project.

But the video display doesn’t just cut a fine figure as a classic shelf stopper: it can also be used perfectly as a floor display, such as for BASF, or as a counter display, such as for the latest James Bond movie.

We are sure to have the right idea for your display project. Call us now!