A Cool Appearance for a Hot Trade Fair
When it comes to eroticism, they say, the packaging is often more seductive than the content. If it succeeds in flattering your senses and literally making you want more, then the brand relaunch of the Berlin erotic fair VENUS will give you real goosebumps. For the 25th anniversary of the industry get-together in 2021, Venus refreshed its corporate design and took the opportunity to present a VIP group with a surprise video hardcover book.
With the headline “Reloading a legend”, the “little black one” already promises sensual pleasure of a special kind. Upon opening, a video initially shows very little, but within, suggests almost everything in a spectacular way, and finally an unveiling of a new logo. This tempting direct mail piece made its way to only 50 recipients in Germany and around the world with a personalized “love” letter packed in a hand-lettered DIN A6 envelope. Audio Logo took over the complete project from production to lettershop. The response from recipients is enthusiastic, and the anticipation for next year’s event is building. If this is not the great art of seduction … we do not know what is!
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